Why Cohorts?
If you’ve ever asked yourself these questions, Cohorts can help:
- What kind of people are my customers really?
- How should I communicate with my customers and prospects?
- What marketing channels, what creative should I use?
- Where can I find more customers like my best customers?
Understand. Target. Communicate.
Rich consumer understanding, leading to more effective and relevant marketing, is the key to improved marketing ROI.
Cohorts is a state-of-the-art household-based segmentation tool that enables marketers to understand, target and communicate with customers and prospects. Cohorts' versatility makes it a powerful enterprise-wide solution.
Let us show you how to get the right message to the right household®, significantly improving the effectiveness and ROI of data-based marketing initiatives and strategies.
Latest News
On July 25th, 2007, IXI™ Corporation completed acquisition of Cohorts. IXI Corporation is the leader in measuring household financial capacity, delivering breakthrough segmentation and targeting solutions to quantify and predict consumer investments, credit, risk and purchase behavior.
The joining of IXI and Cohorts brings together unparalleled capabilities to understand consumers, target specific consumers, and communicate with consumers. For clients, these unmatched abilities will deliver measurable improvements to marketing ROI.