What Can I do With Cohorts?
Ultimately, our clients use Cohorts to improve their bottom line by increasing sales and improve marketing ROI. For a closer look at how our clients have benefited from Cohorts, please explore our success stories.
How Do Clients Use Us?
Cohorts can be applied organization-wide to meet business goals, through a variety of programs and across many industries. Some common applications of Cohorts include:
- Optimizing marketing (and other) messages
- Improving targeting
- Prospecting and acquisition
- Retention and reactivation
- Customer loyalty programs
- CRM (Customer Relationship Management)
- Media buying
- Market Penetration/Potential Analysis
- Site Location
- Primary research initiatives
Benefits of Cohorts:
- Provides a three-dimensional view of customers (humanizes the data), including how they interact with the company
- Gets the right message to the right household
- Improves response rates to direct response campaigns
- Creates more meaningful and lasting customer relationships
- Leverages the customer database
- Self-liquidates through improved ROI of marketing efforts
- Creates the cornerstone of integrated marketing by linking to syndicated research (for media information) and direct marketing prospect lists
- Provides attitudinal and motivational insights about key consumer groups
- Quantifies market opportunity by enabling customer data-driven strategic marketing decision-making
- Enables completely actionable marketing strategy
- Maximizes customer relationships based on who people are, putting the customer back into CRM