Our Approach

Cohorts pioneers the use of household-based segmentation, combining two disciplines – consumer research and database marketing. 

Cohorts divides virtually all U.S. households into cohesive groups that share distinct demographic, lifestyle and consumer behavior characteristics. Each group is named to reflect its personality and help you distinguish it from the others. For example, your married customer segments might range from Alex & Judith (affluent empty-nesters) to Chad & Tammie (young families). That means you can get to know your customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs.

We help you understand your key customer and prospect segments in Cohort terms, and then arm you by adding Cohort segment codes to your database. This enables you to make data-driven marketing decisions, create customized communications and marketing programs, and make market research actionable.

The many applications of Cohorts help bridge your online and offline consumer marketing efforts in order to create a totally integrated marketing tool. And we'll work with you every step of the way, helping you improve your marketing ROI.