Cohorts is a state-of-the-art, household-based, consumer segmentation tool that enables marketers to understand, target and communicate with distinct customer and prospect groups. It is the power to send the right message to the right household, and improve marketing effectiveness and ROI.

Cohorts provides business-to-consumer marketers the ability to give customers what they truly want by targeting and versioning messages and offers that increase sales and customer loyalty. Plus, Cohorts' versatility makes it a powerful enterprise-wide solution, reaching beyond traditional marketing applications.

As a division of IXI Corporation, Cohorts embraces IXI’s mission to build and provide customer marketing information networks for segmenting and targeting prospects based on wealth, income, spending capacity, and share of wallet and help our clients deliver the right product and message to the right customer.