Understand Your Markets and Customers

Profiling Your Market and Identifying Best Customers
The first step in our analysis is the Cohorts Discovery and Exploration™ process. We analyze your marketplace and your customer base in terms our 30 Cohorts household segments and highlight the key characteristics of your customer profile that should drive your marketing strategies.

We incorporate an analysis of your own historical customer data to show you how your customer segments interact with your organization. This process is entirely customized to match your unique business goals and metrics. 

We will help identify your best customers and prospects, allocate marketing dollars where they will earn greatest returns, identify cross-sell and up-sell opportunities, and help you find ways to reach and appeal to greatest affinity customer groups.

Understanding Your Segments’ Consumer Behaviors and Preferences
We also help you understand your customer and prospect segments well enough to select the right media channels and speak to them in a way that will resonate with them.   By incorporating extensive behavioral information from Simmons Market Research Bureau and Scarborough Research, our Cohorts Consumer Behavior Portrait™ provides a wealth of insights into your customers’ media behavior, brand preferences, attitudes, and opinions.

This understanding will help you develop tailored versions of your campaigns to ensure each audience hears your message in a way that will make them remember you. Doing so can dramatically improve the return on your marketing dollars.

Types of behavioral data categories the Cohorts Consumer Behavior Portrait provides, among others, include:

• Retail shopping behavior
• Radio and television behavior
• Credit cards used
• Travel behavior
• Cable networks watched
• Sports watched on TV/cable
• Telephone services used
• Newspaper sections read
• Attitudes and opinions