Target Hispanic Households

Hispanic Cohorts®
Hispanics are the most rapidly growing ethnic group in the United States.  As a result, their importance to marketers is continuously increasing, and so is the need to understand the unique consumer characteristics of the Hispanic population.

Hispanic Cohorts is a breakthrough for marketers trying to understand the rapidly growing Hispanic marketplace. It recognizes that the varying economic and familial circumstances of Hispanic households will lead them to exhibit different consumer behaviors.

Hispanic Cohorts identifies the 19 unique Hispanic segments that collectively offer marketers the ability to understand the demographics, lifestyles, attitudes and behavioral characteristics of Hispanic consumers in the United States.

With the insights derived from Hispanic Cohorts, marketers not only understand consumer and media behavior for key Hispanic consumer segments, but can also enhance their database marketing efforts by appending Hispanic Cohorts to their Hispanic consumer database and by prospecting to Hispanic Cohorts.

Brief Descriptions of the Hispanic Cohorts
Request Hispanic Marketplace White Paper