Find Your Best Customers

Cohorts Atlas™
Cohorts Discovery has told you who your customers are in rich detail. Cohorts Exploration leverages your transactional data, telling you how and when customers interact with you. Cohorts Behavior Portraits™ tell you why your best customers behave the way they do. Cohorts Atlas shows you where your customers are.

Cohorts Atlas gives you the visibility you need to truly ensure the “actionability” of your data and help you make smarter, more informed marketing decisions.

By showing you where your best customers are and where your target segments are concentrated, Cohorts Atlas tells you where the right households are so you can send them the right message. It enables you to aim your marketing programs where they will have maximum impact.

Use Cohorts Atlas to:

• Enter new markets where you have the highest probability of success
• Optimize locations of retail outlets, customer support and other services
• Geographically target advertising and brand awareness campaigns
• Identify best performing neighborhoods

Click here for a sample map. Maps are completely customizable. This example shows distribution of the Alex and Judith Cohort segment on a city-wide level.