cohorts | Consumer Information for Target Marketing

Cohorts services help you understand, target, and communicate with your customers and prospects.

We start by helping you get to know your customers as real people, not a collection of statistics. And once you have that detailed knowledge, Cohorts will help you put it to work. Here’s how we can help you:

Analysis	We provide you with an in-depth understanding of your customers and/or prospect database. Included in this phase are the following services: Cohorts Discovery™– shows you how your customers compare to your marketplace at large Cohorts Exploration™– shows you how your customers interact with your organization, by segment Cohorts Consumer Behavior Portrait™– offers an understanding of your consumer groups beyond demographics and lifestyles, adding a deeper consumer behavior dimension to each Cohort segment
Data Encoding	Once we have performed an analysis, we can append segment codes to your customer and/or prospect database so you can apply Cohorts throughout your marketing (and other) efforts on an ongoing basis.
Mapping	Cohorts Atlas™ mapping tool locates your customers and prospects geographically, empowering you to make more informed strategic marketing decisions. Cohorts Atlas enables you to aim your marketing programs where they will have maximum impact.
Additional Services	We offer additional services to help you apply Cohorts in your marketing, and measure the results. Services include: List rental services – e.g. prospect lists Creative Profiles – detailed profiles of the Cohorts segments and actionable copy suggestions and marketing advice specific to each Cohort Custom analytic services – including projects such as campaign back-end analyses and ROI model development Cohorts Insight™ – appending Cohorts to your primary research to understand the results by Cohort segment