Custom, List and Other Services

Ultimately, Cohorts is about helping you reach who you want to reach in a tone they want to hear.

Targeted Lists
For targeted campaigns, such as new customer acquisition, Cohorts provides you with mailing lists targeting just the segments you want to reach. 

Creative Profiles
To really put Cohorts to work in your marketing efforts you’ll want to leverage the full understanding Cohorts has of each segment.  Cohorts offers Creative Profiles for all our Cohorts, designed to help you understand each Cohort, what will resonate with them, and give you some actionable creative direction. These profiles will help you develop tailored versions of your campaigns to ensure each audience hears and sees your message in a way that will make them remember you.  Plus, Cohorts’ industry-focused marketing professionals are always available to help you with strategic planning and messaging.

ROI Measurement
Ultimately, the final measure for all marketing efforts is the bottom line. If you require it, we'll develop an ROI model that accurately measures the costs and return on your Cohorts marketing investment.

Cohorts pays for itself. In numerous controlled tests, Cohorts versioned direct response campaigns have increased response rates, sometimes dramatically. The lowest increase we have seen in a controlled test is 15%, and we have had clients experience actual lifts in excess of 300%. And in every instance, the ROI of the marketing campaign has increased with Cohorts-based versioning—because increased sales greatly outweigh incremental costs of Cohorts and versioning.

Cohorts Insight™
You may plan to conduct primary research within your marketplace, or perhaps you already have. We can help you make the results of your research even more actionable by applying Cohorts segments to your research instruments (surveys, etc.)

The attitudes, opinions and motivations of each segment are amazingly diverse. For example, the Alex & Judith (affluent-empty nesters) Cohort segment may patronize a particular retailer because of its varied selection, whereas Danny & Vickie (teen-dominated families) may be much more price-sensitive. That information would be extremely important in designing versioned messaging targeted to those two groups.

Primary research by Cohort segment is the best way to understand why different segments behave the way they do. And, Cohorts is the ideal link between research findings and your database.

Custom Services
There are an infinite number of applications of Cohorts throughout the marketing (and other) departments within your organization. We can work with you on adding Cohorts to your marketing efforts in a unique way for your organization.