Cohorts for Telecommunications/Wireless

In order to compete, you need to rapidly understand what your customer is all about and execute better marketing strategy against that knowledge.  Cohorts that helps you do just that.

The Value of Cohorts
By applying the Cohort segment codes to your customer and non-customer databases, you’ll have the ability to:

• Identify distinctions among customers in order to determine which products and services to promote.
• Craft messages that resonate with your target consumer segments because you have a greater understanding of them (based on the demographic and lifestyle characteristics of your current customer segments).
• Prioritize your marketing dollars on the segments that matter most to your business, by recognizing the differences in market potential and how each segment interacts with you.
• Reduce churn, maximizing retention and revenue.
• Select the right customer groups to sell the right bundled or a la carte services.
• Select the non-customer groups most likely to subscribe to a particular level or service, sending them the type of offer they have the highest likelihood of responding to.
• Make market research actionable for new product launches and promotions.
• Understand each Cohort’s attitudes and behaviors about the industry from syndicated research like:
• Early adopter vs. tech shy
• Preferred means of high-speed Internet access
• TV programs and networks watched
• Internet usage patterns and preferences
• Cell phone usage
• Long distance phone calling