Retail/Direct-to-Consumer

Retailers and direct marketers love data and gather an ever increasing amount. Often, however, it is hard to apply practically or not fully utilized across multiple departments. Re-purposing your customer database with Cohorts allows for actionable, data-based decision making that will benefit your whole organization, from marketing to merchandising, to site selection and store or catalog design.

The Value of Cohorts
By applying the Cohort segment codes to your customer database, you’ll have the ability to:

• Understand the buying patterns and preferences of distinct Cohort segments
• Recognize the differences in market potential and how each segment interacts with you
• Send relevant messages and offers to best customers, highest potential customers and selective lapsed customers for reactivation
• Create images in catalogs and advertising that resonate well with specific, high-value consumer groups
• Implement appropriate CRM strategies for different tiers of consumers
• Maximize penetration into the right prospect segments
• Implement channel marketing according to consumer preferences
• Increase customer satisfaction and lifetime value
• Select appropriate media
• Understand each segment’s attitudes and behaviors about the industry from syndicated research like:
• Competitive shopping patterns
• Those that believe it’s worth paying extra for quality
• Which ones plan and which ones are impulse buyers
• Which ones are brand loyal and which ones are “switchers”
• Those who actually buy online
• Which non-competitive companies would make great strategic partners
• Enter new markets where you have the highest probability of success
• Optimize locations of retail outlets, customer support and other services
• Geographically target advertising and brand awareness campaigns