Media Coverage


Direct Magazine
Travel Plan
September 1, 2007
Lodging Hospitality
Lodging Hospitality
Courting Hispanic Travelers
July 1, 2007
Broadcasting & Cable
Broadcasting & Cable
LATV Heads East
April 2, 2007
Lodging Hospitality
Lodging Hospitality
Getting Older, Thinking Younger
April 1, 2007
Broadcasting & Cable
Broadcasting & Cable
The New World of Hispanic TV
March 5, 2007
DM News
DM News Essential Guide to Lists, Database Marketing and Data Services
Baby, Show Me the Money
January 15, 2007
DM News
DM News
Zeroing in on Generation X
January 4, 2007
Boomer Market Advisor
Boomer Market Advisor
Keep Up With Today's Living Benefits
October, 2006
Advertising Age
Advertising Age
Special Report: Marketing to Women
October 30, 2006
DM News
DM News
DMers Set Sail for San Francisco
October 9, 2006
Wireless Week
Wireless Week
Hispanic Market: Mucho Grande
September 15, 2006
Fat Pipe
Fat Pipe (IP Business News Supplement)
More Bang from Boomers
September, 2006
International Gaming and Wagering Business
International Gaming and Wagering Business
Customization, Analytics Key to CRM Success
September, 2006
Insurance Marketing
Insurance Marketing
Understanding the Boomer Generation
August, 2006
DM News
DM News
The U.S. Hispanic Population — One Market or Many?
August 10, 2006
CTAM Magazine
CTAM Magazine
Think You Know Me?
July 2006
ChannelVision Magazine
ChannelVision Magazine
Changing the Direction of Direct Mail
June 2006
VoIP Business News
VoIP Business News
Zeroing in on Generation X
May 29, 2006
Portada
Portada Online
Cohorts' Direct Mail Mojo: Jumpstarting Response Rates through Household-based Segmentation
May 1, 2006
Multichannel News
Multichannel News
Divide and Conquer, By Mail: Targeted Messages Double Response for Time Warner Unit
May 1, 2006
Mass Market Retailers
Mass Market Retailers
Diversity is Hallmark of Fast-Growing Hispanic Population
April 29, 2006
DM News
DM News
VoIP Provider Doubles Mail Response
April 24, 2006
CTAM Smart Brief
CTAM Smart Brief
Time Warner Cable - Charlotte Rings up Digital Phone Sales with Cohorts; Versioning of Direct Mail Doubles Average Response
April 18, 2006
VoIP Magazine
VoIP Magazine
Time Warner Cable - Charlotte Rings up Digital Phone Sales with Cohorts; Versioning of Direct Mail Doubles Average Response
April 18, 2006
Lodging Hospitality
Lodging Hospitality
Welcome to your New Guests: Are you ready to serve Gen Xers, the new power travelers?
April 1, 2006
DM News
DM News
Database Marketing - Segmentation Helps Travel Company Double Response Rates After 9/11
March 23, 2006
Marketing News
Marketing News
Spotlight - High-End Consumers: Lux Life
December 15, 2005
Hospitality Upgrade
Hospitality Upgrade
Building Generation X Loyalty
Fall, 2005
Cable World
CableWORLD
Is Your Marketing Hitting the Right Targets?
July 25, 2005
Travel Marketing Decisions
Travel Marketing Decisions
The U.S. Hispanic Population - One Market or Many?
Summer, 2005
Hotel Business
Hotel Business
Guest-Specific Marketing Enhances the Venetian's Appeal to Differnet Segments
May 7-20, 2005
Bank Technology News
Bank Technology News
Privacy vs. Public: For Consumers, Not Sharing is Caring
March, 2005
Marketing News
Marketing News
Spotlight - Multiculti Marketing Focus: Hispanics
March 15, 2005
Multichannel News
Multichannel News
Get to Know Gen X - and Its Segments
March 21, 2005
Hispanic Ad
HispanicAd.com
Simmons Unveils 'Hispanic Cohorts' HH-based Segmentation System
December 6, 2004
Casino Journal
Casino Journal
Divide and Conquer
November, 2004
Cable World
CableWORLD
Sell!Sell!Sell!Direct Marketing Just Got a little More Direct
September 6, 2004
American Demographics
American Demographics
Zero in Heros
October 1, 2004